Music Marketing Blog Post #2

 Music Marketing Blog #2

Research

The researching stage of our project began with our group filling out our research charts. We researched two labels by the names of "Mau5trap" and "Monstercat." This research became crucial later on in our project. It helped to provide evidence to support our pitch. We even had to research more as the project went on and our ideas became more and more expansive. All the research we ended up compiling was critical and contributed greatly to our completion of this project.

    

Brainstorming/planning

Brainstorming and planning took up a lot more time for our project than we thought. Our group could not seem to get our ideas together and we all kept thinking of new things, and not liking each others idea, and so on. Eventually we got settled on the artist "Ryker" with his EDM song, "Didn't know." Then, we dived more into the details of our campaign. Our merch line, social media, website, etc. and how to spilt up or share the work. We went through many different ideas for the music video and we did not find one we all really liked until we were about to film. We found the mask and we all decided we want to go for a creepy, artistic style music video that seemed sort of out of place and random.

Production

Getting ready to produce our video was a lot more work than actually filming the video. We were running out of time and none of our groups' schedules seemed to line up. Eventually, we decided on a location and time where most of our members could meet. We were still racing against the clock and very little time to actually get there, prepare, and actually film. By the time we started filming, it was dark and creepy outside which winded up being very helpful. We got the footage we could and would have to make it all work together through the magic of editing.

Post-production

This stage in the project probably went the best. We still had very little time to edit the music video together but it winded up being easier than we expected it and it came out a lot better than what most of us thought it would. Since we filmed in a dark and creepy environment it aided in editing a ton. The effects we used were pretty easy to find and it overall went really well. To be honest, I think our groups expectations were a little low but we were all extremely proud of what we managed to put together.

Presentation

Now all that was left was to prepare for and then present our presentation. Our group met together on zoom a few times to go over what everyone was going to say and everyone took the time to practice their part. We decided that during the presentation, we would pass out glowsticks (seen on the left) as it was we used on the mask of our artist and thought it would be a creative way to engage the audience we were presenting to. When we finally were up to present, we were all very anxious and nervous but it went pretty well. Everyone remembered their part and we all knew what we were saying.

Reflection

Overall, I was/am extremely proud of our group and our project as a whole. I learned that in the future, I need to manage my time better. I also learned how to collaborate better and to take responsibility for what you have to do. The portfolio project will be aided by this project as it taught me to manage my time more effectively. Also, the production aspect should be helpful while I produce my portfolio project.